Why you DON’T need a Fuji X100V to take beautiful photos. Meanwhile concert photographer Theresa Ambat posted a video on TikTok telling viewers that they did not need to spend thousands of dollars on a Fujifilm X100V to get “beautiful Fuji colors” and suggested a used Fuji XE3 as a cheaper option. TikTok users, like cinematographer Kevin Lithium have poked fun at the social media platform’s singular obsession with the X100V camera. While there are plenty of TikTok videos praising the Fujifilm X100V, there has been a growing number of photographers in the last month questioning the camera’s unrivalled reputation on the platform. There have been videos declaring that “This is your sign to buy the Fujifilm X100V” and assuring viewers that they will never have to “worry about buying another camera… again.” ‘You Don’t Need a Fuji X100V to Take Beautiful Pictures’ #fujifilm #35mm #camerareview #x100v #photographyeveryday #filmphotography #kodak ♬ original sound – Kyle Rothwell The most convenient camera to bring with me on trips is the X100V. Since then, the Fujifilm X100V has gained a reputation as the most popular digital camera on TikTok for it ability to produce the film aesthetic without shooting film. Katich captured Generation Z viewers’ curiosity when she described the Fujifilm X100V as ““a digital camera that mimics film” and declared that the photos she had taken on the model required “zero editing.” THIS CAMERA WILL CHANGE YOUR LIFE #fujifilm #filmcamera #photography #capturethemoment ♬ original sound – Kyliekatich ![]() However, the XV100V seems to have particularly gained traction on the social media platform when photographer Kylie Katich posted a viral video series about the camera in September. ![]() ![]() On TikTok, the hashtag #fujifilmx100v now has over 4.3 million views and the camera has been lauded online for its color science, compact size, and image quality. ![]() In November, PetaPixel reported that the prices of used Fujifilm X100 cameras had skyrocketed, due to TikTok users praising the camera on the social media platform - with X100V prices rising to around $3,000 on Amazon. The X100V has proven to be one of the most popular cameras - with TikTok users driving up its demand. However, it remains to be confirmed whether the company will take similar actions with the X100V in other regions. According to DPReview, it seems that the termination of new orders will only be impacting the Japanese market.
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